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Business Websites Need eCommerce SEO

Not all search engine optimization companies are equal. You need a company that understands eCommerce. Think about the last 5 websites you visited. How quickly did you determine if the websites were relevant? The average website visitor spends 9 seconds on a website; how long are they spending on yours? Element SEO brings you staying power.

Increase Traffic

When was the last time you did an Internet search and looked beyond the first page? If you are like 95% of the population, you just don’t. Potential customers turn to search engines each day to find the products they are looking for. Unless you are on that first page or they know your company by name, most customers will not find you.

Web traffic increases each and every month and if your company is not striving to increase web visibility, it will be left behind.

The first step to web success is to gain visibility in an ever-growing market. Element SEO has experience with hundreds of eCommerce websites with hundreds of #1 Google rankings.

Have A Clear Message

You have 9 seconds to get your message across to the average consumer. What are you communicating in that time? Would a potential customer know what you do? Or why you are different from your competitors? Or why they should buy from you?

Your website needs to be absolutely clear about who you are, what you do, and what you would like website visitors to do. Do you want them to call you? Do you want them to sign up for a newsletter? Do you want them to watch a video? Do you want them to buy from you?

When you have a clear mission for your website, design it accordingly. Let people know who you are and what you do differently. Your website communicates volumes about your company and values. Make it count!

Improve Your Site’s Stickiness

Here are 3 ways to increase the average time someone stays on your website. We call it increasing your web ‘stickiness’.

• Video engages people quickly, creates trust, differentiates your company, and makes more sales. We have seen it double our rate of converting website visitors into actual customers.
• Good content also brings staying power. Unique, informative, and interesting content are crucial to your success with search engines and also your potential customers.
• An appealing web design creates interest and trust. A good web design will always add to the interest in your company, not distract from it. It creates a level of professionalism and can set an excellent standard for everyone to see.

Element SEO offers great video packages, all fresh and unique content, and the best in web design.

Conversion Rate

While increasing website traffic, having a clear message, and increasing staying time are all important for increased sales, there is more that you can do. Once those fundamental building blocks are in place, you can do what is called conversion rate optimization (CRO). CRO takes advantage of proven human tendencies and preferences with fonts, colors, text placement, and overall organization. Element SEO always includes these basics in our web design.

We take this a step further. Element SEO will set up multi-variate testing to discover which content, design elements, and placement bring the most paying customers. We will keep track of which designs are seen by your website visitors to find out which combination of factors produces the greatest number of sales. After the testing period, we will incorporate the winning components into your website.

eCommerce SEO

There are many nuances of eCommerce SEO with website traffic, defining your message, improving your ‘stickiness’, and conversion rate optimization. Make sure you choose a company with the knowledge and experience to make your website successful. Doesn’t your company deserve the best?