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Element SEO
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Custom Websites Page
Element SEO, Stucture Custom Landscaping

One of the most common things we run into with a new client that has an existing site is the problem of "duplicate content". This will occur because they have purchased a ready made site or template site that all they have to do is enter some information and maybe a few images and BAM they have a website. While this may sound appealing because of the price and how quickly they can get online, it usually has serious SEO, and therefore ranking, consequences. Google and most other search engines have what they call a duplicate content filter in their algorithms. It will take the text on your page and compare it with other pages that are indexed throughtout the internet. With a template website, a search will often result in displaying hundreds or even thousands of other sites that have the exact same content. This will result in the site being penalized and given a lower ranking.

At element SEO we build custom websites with unique content and unique code.........

Some of the More important elements we take into consideration when designing and building your site:

  1. Your industry
    One size does not fit all. {different demographics react to different colors, designs, wording etc... blah blah blah......}

  2. Your Goals
    We realize each client is as unique as our websites. A phone call to your palce of business may be the main purpose of your site. Maybe it's an opt in to a mailing list, purchase of product online or a number of other things. Each of these goals would require a site design for optimim conversions. We look at YOUR goals and design a site that converts for YOUR needs. Something you can't get with a template website.

  3. Your Taste
    It's not just important that you like your site. You need to LOVE it! During the design process, we discuss with you what sites you like, dislike, and give you several different mock ups, designed specificaly for you, to chose from as a starting point. Images and color pallets are selected to portray the culture of your business. We then go through any revisions nessicary before launch.