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Element SEO
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Search Engine Optimization
Elements of a Successful SEO campaign

Gaining a highly visible web presence is essential to the growth of most companies today. You can have the more attractive site than your competition and still not be getting as many new clients or patients if no one can find it. Element SEO has the track record and guarantee to give you peace of mind, to get you on the front page of the search engines and keep you there. Attracting a constant stream of new potential customers, patients or clients. Here are just a few of the essential Elements to a successful Search Engine Optimization (SEO)campaign.

General Linking
Google has stated that the more back links you have pointing to your site the better. But recently the quality of your back links has become even more important than the number. Element SEO can obtain both. With the number of partners that we work with in the Medical, Dental, and Legal fields we are not only able to get a large number of links pointing to your site, but high quality, relevant links as well which are given much more weight in the search engines algorithms.
Blogging
Element SEO can help establish you as an authority in your area by creating and even updating your blog on a regular basis. One of the reasons search engines love blogs so much is because of fresh content. In googles mind, if a website is worth updating on a regular basis, it is worth crawling more often which can lead to higher rankings if utilized correctly.Element SEO can create an onsite or off site blog for you to keep current or prospective clients up to date on the latest events of your company.
Feeder Sites
A feeder site is a page or complete site that is hosted separate from your main site. It's purpose is to grab more traffic and "feed" it into you main site. We also utilize these sites to provide good educational content to prospective clients and patients and provide good quality back links to your main site. This can be one of the most powerful methods of SEO when done correctly. Other SEO companies charge as much as $400 - $500 PER PAGE for a standard feeder site.....OUCH!! At Element SEO we INCLUDE as many feeder sites as it takes to get you to the top of the search engines as part of EVERY SEO package. Since these feeder sites average between 5 and 7 pages each it is easy to see the value in our SEO packages with this one Element alone.

As many SEO companies implement this tactic in a "black hat" or spammy way, it is important to note that all feeder sites created by ElementSEO are unique sites with unique, good quality content. These sites are meant to further educate a visitor about your company or practice. All methods used are "white hat".

Social Networking
The social media sites have exploded in popularity over the last few years and can be a great source of traffic and "link juice" to you website. In social bookmarking sites users are able to bookmark and rate any site they visit. Others then view those bookmarks and rate them as well as visit your site through the bookmark link that was created.
Video
Google makes changes to their algorithms constantly and it is critical that you have an SEO company that can stay on top of the changes that keep your site at the top of the rankings. Recently Google has added a key part to their ranking algorithm... Video. Video has taken the internet by storm and the search engines have taken notice, now giving what we believe is a better score to sites that include video Stay ahead of your competition by having Element SEO's video production team create custom videos that will introduce you and your practice to potential clients and patients.
Press Release
At the start of any SEO campaign Element SEO will write and submit a press release that describe you and your practice. We will always try and find a way to tie in a current event with your practice making the chances of the press release getting picked up by other sites and news organizations much greater. We have seen great success with past press releases and have had several picked up by literally hundreds and in some cases thousands of blogs and sites. This can be a great way to kick start your SEO campaign with a large infusion of links.
On Page Optimization
Element SEO will do an in depth analysis of your on page optimization needs. Here we will look at keyword density, meta tags, code to text ratio, latent semantic indexing and a number of other important factors that determine where your site is found in the Search Engine Results Pages (SERPS).